semking

Elie Berreby about Generative Engine Overcomplication (GEO)

Sorry, I hit my session limit by just reading the title

AI overviews can be super frustrating and Google does not offer a master "off" switch to permanently disable, but here's my quick trick to hide these from your search results.

Whenever you perform a search, look at the filter tabs right below the search bar, where it says Images, News, Shopping, etc.

Then click the WEB tab: this will force Google to strip away the AI Overview, knowledge panels, and shopping/video carousels.

You'll be left with nothing but the classic links! :)

Elie Berreby

The newly published report centers on the inherent tension in the system-level instructions guiding how Gemini responds.

My prompt injections on Google’s Gemini model provoked a new leak of its internal system information.

Today, I will reveal some of the data contained in the upcast_info block used by Google to send instructions to Gemini. And the potential implications for Search.

This is the most beautiful AI research I’ve read this year! :D

Apologies for the image loading issues with Chromium based web browsers. I had strong (and incorrect) settings in place because I forgot 1 character somewhere in the config

That was to protect from eavesdropping and avoid modifications by man-in-the-middle attacks. I corrected + purged all cache.

Issue now resolved, just force refresh :)

I'm Elie Berreby, the author and I'm sharing first on HN. Using standard UTM parameters (utm_source, etc) on internal links is a dangerous anti-pattern.

Architecturally, it creates two massive problems: it forces web crawlers into infinite, redundant loops that destroy your crawl budget, and it permanently fractures your analytics by overwriting the user's original session acquisition source in tools like GA4.

The modern fix is to completely decouple your routing and presentation layers from your analytics.

Pass structured payloads using HTML5 data-* attributes and pick them up via event listeners. It keeps URLs clean and makes your telemetry immune to CSS refactors.