semicolonandson
Joined 6 years ago
Joined 6 years ago
I'm a programmer/marketer with a YouTube channel teaching the SEO, copywriting, and marketing techniques I used to earn a cumulative 7 figures with my Rails app (2—sided marketplace for college notes).
I'm a programmer who bootstrapped a site 10 years ago and it's supported me since as an indie hacker. In order to learn about marketing, I held a monthly closed-doors growth hacking meet-up with other bootstrappers and founders to share our experiences about what works, so I've seen a fair amount of the territory.
Anyway I've got a YouTube channel where I share a lot of what I know, especially with respect to getting those first 1000 users. The focus is on marketing techniques that appeal to engineering types like me (e.g. scalable SEO generated from data; paid ads that you can leave running long-term etc.)
My context is scrappy (the biz only had between 1 and 4 employees), but what I know should be of interest to people in the early stages (less so for funded startups, where scale changes the game somewhat) https://www.youtube.com/watch?v=aCzT-LQI6x0&list=PLpkoC9yJXD...
They are on my site here:
https://www.semicolonandsons.com/
I'm not Gary, so the focus is shifted towards areas I have special interests in — namely: the day-to-day of running a software product business as an indie hacker/solopreneur.
I make screencasts for software founders and indie-hackers. They show a behind-the-scenes tour of how I built and marketed my bootstrapped business, and they condense my decade of experience into a few hours. They are probably the only place on the internet where you'll see Vim, Google AdWords, and a database constraint in the same video.
Watch them here: https://bit.ly/328vZnO
I keep a roof over my head thanks to https://www.oxbridgenotes.co.uk/, a website specializing in selling law notes for students.