sanjayparekh

https://news.ycombinator.com/item?id=47850854

What we did was more labor intensive and a function of these kinds of tools not existing (initial dot-com days). We would read the tech press, etc. and identify companies that might have a use for our tech. Then we would email the top person (guessing their email address usually - and most companies use a small number of variations for addresses) with a custom written, but short, tailored pitch to why they could use us and see if they wanted to talk. No pitch deck or attachments. Literally 2-3 sentences. Something that if even someone is going to quickly delete, something in those 2-3 sentences might catch their eye and make them reply instead of delete. We landed customers like Google (who we ended up later suing - that is a different tale), Doubleclick (who ended up being bought be Google), PayPal, Xbox, and a bunch of others through this method.

Happy to chat more. Startups are hard and all of us should help one another out to make the road a little less hard if possible. Keep at it - I know you'll get there. Hard work will get you there, shortcuts (usually) won't.

The business was very valuable across a lot of industries - gambling, encryption, advertising, security, adult entertainment, etc. - so there was a lot of demand that also helped smooth out the demand up/down cycles. If one market was cold, another was hot. But basically it's a lot of work and a lot of hand-to-hand combat. This is the best way to learn and get passionate customers. Show up, sell to them, and convince them they need you. You'll learn so much by doing this. And don't use the excuse that you're an introvert or not good at selling. If you want to be an entrepreneur, you need to learn and improve. No one is the best at anything on day one - you won't be either. But you'll get there if you keep at it.

Being the absolute best in the market meant that even having much more better funded competitors ($50m+ for competitors against our $12m in funding) meant we tended to win all the time. And before you ask, if I had this to do over again now, I could do this company for a LOT less money given how commoditized things are. I can tell you the time I almost spent $1m on a storage array until I found a cheaper vendor for $250k. Oh, that storage array was for 1TB of storage. So yeah.

Feel free to ask me anything. If there are enough people who have questions and want to do a chat I'd be happy to host a video call and get peppered with whatever questions you might have.