sandieman
Joined 15 years ago
Joined 15 years ago
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I think of Nike as a brand that stands for high performance equipment.
Shoes, T-shirts, Golf Clubs, etc.
The software they have built around Nike+ has always felt second rate compared to software focused companies like Runkeeper.
I enjoyed my Nike Fuel band and was always hoping to see more innovation on this front from them.
I suppose they had to pick one or the other. This move allows them to have a fitbit software integration which will be big.
I would have stuck with high performance health monitoring hardware and integrated with every software vendor.
$80 was first bid, took it. Excited to see how this goes!
People don't goto football games to watch the Goodyear blimp.
People never ask to be advertised to but..,
Where people go in mass, advertisers want to reach them.
There is no place people go consistently more than Facebook and they have the best mechanism for targeting so many niche sets of users.
And to argue facebook isn't culturally relevant vs TV. I'm a little bit lost with that one. Memes and videos everyone must watch are a cultural phenomenon heavily driven by Facebook.
The fact that Facebook advertising targets you so well (or not) is something that is a common conversation just like talking about the annoying (or not) commercials that exist on TV.