ryanio

Dang I wish these guys would use a nice, bold headline to demonstrate the value prop! The website doesn't say much more than we already know.

"A motorized standing desk for just $399." would've grabbed my interest right away.

It's not a perfect 1:1 replacement as you can't just drink Bulletproof Coffee to get all your nutrients. But, start your day with a cup of it to boost nutrition, focus, and satiety. Follow with a normal lunch and dinner.

Did you think this article was scummy? Probably not, it provided some real value and insight. And guess what, it was a piece of content marketing for his new book. I was pleasantly surprised at the end with his CTA (call-to-action).

Marketing is just finding a way to communicate your value proposition to your target market. Yes, there are plenty of scummy ways out there -- but some awesome real-world examples come from our favorite tech startups like 37signals (e.g. their books) and Atlassian (e.g. their git tutorials).

That's the great thing about the inbound/content marketing movement these days -- you are typically not paying people to read it, so you first and have to step back and think, "what can I write about that would grab the genuine interest of people I want to reach?"

Just some thoughts from a product marketing manager at a startup in NYC.

Definitely the next feature I'd like to add in. I wanted to get the MVP out as quickly as possible before iterative improvements became crippling to shipping :)