ritarius

see 'Green Mars' by Kim Stanley Robinson

re: 'what they receive': 'they are afraid to take the next step' doesn't feel right. of course they are afraid (that's why they're using the site) but it doesn't put them in a good light, right from the beginning. alternatives: a) make it seem like only really cool, confident people use this site b) make fun of it, 'this is a site for super shy people who are actually really cool on the inside but have social anxiety...but you should still give them a chance!'

"to their libraries and their users are not likely to become an editor... and really good food and good service is our number one priority is to provide and... they are nothing but another form of therapy for these patients is not known whether these are the only ones."

as Cooper says 'Let them open the kimono first'...thanks for the tip

well we haven't set our brand in stone so it could change...thanks for the advice

cool, thanks for the link Travis

thanks all, I'll let you know how it goes