rabble
Joined 19 years ago
Joined 19 years ago
If they do WBI's then they probably do lots of other things which run counter to best practices. Isn't it so much better to expose to the outside world a culture of cargo culting inability to evaluate techniques for the efficacy.
There are so many orgs who do run themselves well. The real tricky party is how to determine that quickly. With WBI's we can get a short cut.
Long Live The White Board Interview!
Companies name co-founders based on what's useful going forward and of the dozen or so folks who were at Odeo when twitter was created it made most sense to name Ev, Jack, and Biz as cofounders. Goldman probably turned down the offer to be named as a cofounder, and the rest of us weren't given an option. Later Hatching Twitter came out and Noah was added to the list of founders.
Starting companies is hard, running them is hard, the drama of who said and did what is interesting but it doesn't teach us much about why the platform ended up like it did or provide insights in to creating new companies.
Biz bounced around but when he was there things were better. Kind of like the basketball player that Nate Silver likes to love, who doesn't have any stat which makes them star, but everybody else around them plays better when they're there. Biz isn't a business guy, nor product, nor code, nor support, nor really marketing. But when he's in the room, working with people, everybody's better at all of those things.
He can play a kind of court jester role, which is disarming, but he's super damned sharp. He uses stories and humor to bring people forward.
Having him there, working on twitter means there are now two people in senior roles who aren't afraid of breaking twitter, because they created it in the first place.
In recent years, talking to twitter employees you get this amnesia over the company's culture and history. People don't know where things came from, they don't know the story of how the came to be. The myth's are complicated and messy. And eventually go so messy the company stopped telling the story of how twitter came to be where it is now all together.
With Biz back, he can take on that internal story telling, creating a hero's journey that the company can believe in. Because he's there, as an equal to Jack in understanding the origin, he can tear things down without fear of destroying somebody else's house of cards.
#--hackrtrackr:B95vqEce1BcS1evHmfGVyy31Jlxipg#
http://twitter.com/rabble