quiqueqs
Joined 15 years ago
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May 17
Joined 15 years ago
Disclaimer: I've built a tool in this space (Cartesiano.ai), and this view mostly comes from seeing how noisy product mentions are in practice. Even for market-leading brands, a single prompt can produce different recommendations day to day, which makes me suspect LLMs are also introducing some amount of entropy into product recommendations (?)
The one concrete thing I've noticed are some companies changing their SEO blog strategies. Where previously they tried to position themselves as thought-leaders, I've seen an increase if blog posts where they add transparency to what they offer (very clear product descriptions, pricing, use cases, etc.). I believe the general idea is that this type of summarized content is more likely to be picked up by LLMs.
Disclaimer: I've built one of these AI visibility tools (Cartesiano.ai), so I've seen just how much noise & uncertainty is around this space.