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true but there's a ton of people I know who are looking for help at the... zero.five stage, and there isn't a good way for them to get in touch with people who are maybe between zero.six-one, does that make sense?

Commenting to add that this seems like the realm of small business development centers and regional innovation hubs but SBDCs are usually populated by olds, and innovation hubs are government run programs that stink of mothballs

I think sometimes ideas that are couched in scientific sounding language get picked up culturally for a while before the rest of the process catches up