professorplumb

Needs a [2012] in the title.

Add to this: transparent pricing. Most developers I know are highly allergic to "Call for a quote!"

For enterprise pricing, this can be unavoidable, but a ballpark is nice. Or say you can offer steep discounts in the right situation, and have me call to discuss.

At first glance, the colorful layout (and the introductory tone of the first page) made me think this was a brochure page for a company specializing in CRO.

It's not - it's a comprehensive and detailed 12-chapter summary of best practices and techniques. Stick with it, it's worth a read.

To the implementors: you may want to make it more obvious it's a full course, with the chapter list (or at least next/previous) at the top or in a sidebar. (I of course missed the "Chapter 1" badge and chapter list link when scrolling through.) Great work!

Gladwell seems to be making the point that doping in sports is a sort of reverse Harrison Bergeron, with the have-nots needing to "cheat" to get to the same level as the genetically gifted haves.

What happens, though, when the most innately talented (Armstrong, Rodriguez, Barry Bonds) also go in for enhancement?

This resonates with me on many levels. The main point - that clear and unemotional communication is key - applies obviously to all your relationships and not just those with a business partner.

I also like that he brings up the Puritan work-ethic canard and punctures the balloon of more hours equals more productivity. This view is starting to gain traction here on HN over the last couple years, which is for the best IMO. There is no denying that startups are hard and require long hours, but it is important to know one's limits - and macho "who works more" posturing is never helpful.