privacylawthrow
Joined 6 years ago
Joined 6 years ago
It comes as no surprise that this complaint is from Mark Rotenberg, former head of EPIC. He's very well aware of the boundaries of the FTC's power, and this complaint effectively serves as a letter to the FTC from an expert about how the FTC can position itself to begin regulating AI.
According to Revue's platform privacy policy[0], Revue processes subscriber emails as a data processor. Each newsletter publisher owns the email addresses of their respective audiences. Revue would have a legal obligation to make those email addresses available to the newsletter publishers until the shutdown date.
The comments about cookies not being part of GDPR are grossly wrong. One of the early discussions in the privacy law community was how to handle the collision of the new consent requirements under GDPR with the fact that the ePrivacy Directive requires consent for cookies. Prior to GDPR, a large number of EU jurisdictions allowed for implicit consent through a variety of actions, like scrolling a page, or non-actions, like seeing a banner and not clicking "no". GDPR redefined consent and that's why cookie banners pop up.
There is also no geographic restriction so if a company has any offshore service centers, it would need to post any promotional jobs to its Colorado employees as well.
If a company doesn't already have Colorado employees, they may not be interested in having a remote employee in CO that requires special treatment.
The top comment in this thread demonstrates that as well as the Data Protection Directive of 1995 had a functionally identical requirement allowing users to opt out of completely automated decisions for credit purposes.
Unlike GDPR, which uses a website as the gate for all cookies, the ad industry also has self-regulatory programs. Participation in these programs require that a website allow a user to opt out of all ad networks present on their site. TrustArc built a module to do that: https://preferences-mgr.truste.com/.
If you run the tool there, it will make a call to the ad networks listed. Of course if you're running an ad blocker, the call will get blocked and it will look like the tool doesn't do anything.
Because these users are still anonymous to companies using Google services. Uniquely identifying users, and the liability for doing so, falls to intermediary services. I expect it will be the domain of data brokers like LiveRamp, Epsilon, and others.
"Use Google and be compliant" is a good sales tool and good value for companies that use Google services. Companies that don't want to sell data to brokers will stick with Google.
It did not specify cookies, and did not actually specify any technical means. The ePrivacy Directive requires that companies get consent from users before storing information or gaining access to information stored on end user devices. This includes every kind of cookie you can think of, including LocalStorage. There is an exception for cookies necessary for the service requested, which typically includes things like auth cookies or shopping cart cookies, so long as that data is not used for anything else.