pjdbruin
Joined 5 years ago
Joined 5 years ago
Now that VC funding is mostly on the sidelines the question is how this will play out further.
Haven't studied Elastic and Confluent, but Snowflake seems now profitable (5%) with 25% free cash flow. See p.28 of their last investor presentation. https://s26.q4cdn.com/463892824/files/doc_financials/2023/q4...
For instance, average Snowflake bill is $300k and many Snowflake customers (almost 400) pay more than a million per year. If you can cut that in half by augmenting Snowflake with IOMETE that's a pretty sweet deal.
No need to switch (that's a hard sell for an early stage startup to enterprise customers), but just augment...
How? By transitioning some of the compute load to IOMETE data lake. IOMETE charges a flat fee compared to Snowflake's consumption-based model. By cutting Snowflake compute consumption (often 5x or more the price of an AWS instance) organizations can save a lot.
I think Snowflake is (still) expensive because it is a venture-backed enterprise software company and goes through a typical trajectory...
Story goes like this: founders are product-driven and first movers -> find PMF -> need VC funding -> VCs only fund enterprise software ventures with 70%+ gross margins and high retention rates -> product/service gets priced to achieve these metrics -> VCs happy to fund sales & marketing machine needed to obtain sales growth, nobody cares about profitability until after IPO -> startup is everyone’s darling until ~2 years after IPO.
Then: economic crisis hits, customers become more price sensitive, competition intensifies. Plus now management is exposed to quarterly pressure of financial markets to deliver on top-line and margin expectations.
Meanwhile a bunch of startups are building (lower priced) alternatives. Perhaps not as mature or feature-rich as Snowflake, but good enough for 80% of use cases that Snowflake covers.
Therefore the assertion that Snowflake is not optimizing their product sounds a bit crazy to me. It would be optimizing for short-term gain, while jeopardizing its reputation as the leader in the space. Obtaining excessive margins through excessive pricing only works under monopolistic conditions or if they had a truly distinctive product. Both are not the case imo. Also, it's early days. Not exactly sure what Snowflake's market share is, but I bet it is < 5%.. so they haven't locked in everyone yet...
I bet that Snowflake will be forced to compete "also on price" in the next five years because free enterprise is a powerful thing. The title of the article could be “Why Snowflake is (still) expensive but will get more affordable over the next few years”..