pablisco

"Radical New" and "Theory" doesn't make sense, surely this would be a hypothesis :)

Go Launcher: 100-500mil installs Nova Launcher: 5-10mil installs Smart Launcher: 5-10mil installs ADW.Launcher: 5-10mill installs

That's just the top 4 and makes it over 115 millions installs. Facebook Messenger has 100-500mil installs. So I think it's safe to say that there is plenty of people that install launchers.

But anyway, I was pointing out that you don't require to reinstall the system to customize the system. In fact, you can make an android look like any of the other ones any time and without too much tech savvy-ness

There is no need to root or reinstall the entire system. You can just install a new launcher app. I think it would be better to have tested against vanilla Android (The one that comes with the nexus). Probably more people has that system than a Windows Phone.

Now just need an svg/canvas version and a way to cheaply print it to silicon.

Not affecting Play Store apps so it's really irrelevant. If you try to download an app without paying or knowing the source of it you probably deserve a virus. ;) It's like if you get some knock off drug off the internet and gives you more trouble than gain... would you blame the pharma company?

Has anybody found the source Case Study? It's not on the mentioned companies websites.

Typical availability heuristic. We meet a couple of Jurassic programmers that are stuck on their old ways and we correlate those unrelated properties. You'll be surprised of how many "young" developers are reluctant to learn a new language, tech or OS.