odedgolan

Was aiming more towards some real ones :)

I don't have clear numbers on conversion rates before and after, prospects were from different segments and we kept changing our pricing and offer during that time to find the right fit so it's hard to measure. Before we brought him in we said we'll give him 3 months but it was clear we have a lot to learn and benefit after 3 weeks.

I wrote it on my spare time and based on my experience. Nobody proofread it and it's a takeaway for next time. I posted it on HN since I like HN, that's all.

Emails and everything sent to customers were always proofread by a native english speaker. I wrote this on my spare time but lesson learned for next time.