nandorsky

Our team is building an online library of the best in class saas conversion tactics from across the web and peeling back the behavioral science behind how and why these tactics work.

Our hope is you can use this as inspiration to bring your conversion rate optimization strategy to the next level with behaviorally informed ideas to test and iterate on.

If you'd like early access once it's live, please submit your information below.

This is a poorly written article that is all over the place. It’s evident the author had a horrible experience with a PM. Their description of a PM is a description of a PM who’s doing their job poorly.

Qualitative research at any company is critical and poor qual research (interviewing the wrong people, asking the wrong types of questions, etc) will yield poor insights as is the case here. Any PM working at a B2B startup not understanding the complexities of how the buyer and users differ and asking questions such as, “Would you use this feature?” is a poor PM.

Don’t let one bad experience ruin your perception of the role.

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