mschaecher

Joined 17 years ago

Karma
606
Submissions
192
Member since
May 14
Relentlessly resourceful digital native. Currently Airbnb. http://twitter.com/mschaecher
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Recent submissions

Comment · 6 years ago
Perfect timing as we have a huge need for this for an upcoming launch.

Question...will you be able to replay/backfill as you add new integrations? For example, Klaviyo is a huge hole in your integrations right now especially for marketing and ecomm. If I install Autotrack now, set up a few events and then a month from now you add Klaviyo, I can just replay everything into Klaviyo?

Also FWIW, I was an early user at Segment (was in their seed deck as case study), Klaviyo, and many others. I'm a technical marketer so can be helpful as beta tester and user research. reach out directly if you'd like to connect [email protected]

Comment · 9 years ago
Craiglist generates tons of cash, wildly profitable, no investment

Bose has always funded itself via profits for 50 years with no outside investment. $3b-$4b revenue last year.

Beats waited 4-5 years and was huge before taking first equity investment from HTC

Comment · 10 years ago
Munchery
Comment · 11 years ago
As a former early Munchery (and Airbnb) employee, you sound like the worst type of arm chair quarterback – hopelessly wrong.

Munchery was first mover in the space and is an order of magnitude bigger than most in the space, and already doing volume that would blow your mind. Original investors in an A round don't reup to lead the B & C rounds unless there is some serious "proof" of customer base.

Comment · 11 years ago
Munchery is upfront in app too.
Comment · 12 years ago
This. I've been back multiple times over the years to run some small campaigns for some big startups there and can't believe how bad and rough around edges their tools and processes are.

If I didn't love reddit so much there is no way I would've put up with them to run a small campaign.

Comment · 12 years ago
I've managed tons of product launches at Airbnb, Munchery and other startups as a consultant.

Do not launch on Thanksgiving. Trust me. Delay until the week after.

Also you should know that Thanksgiving through New Years is by far the worst time of year to try and launch a new (consumer) product of any kind. Every single (consumer) product in the world fights a bloody battle for attention and sales this time of year. Every store, every brand and every product category will be filled with promotions and/or slightly new offerrings.

If you must launch during that window, what you're launching must be either a) fucking amazing itself or b) your fucking amazing at marketing to cut through all that noise.

Comment · 12 years ago
definitely this. Can get more expensive quick too, especially if a video requires multiple locations, multiple actors, multiple actors speaking, etc etc.

Also I can't remember if Adam does this, but most the industry will have different price tiers based on what you want to do with it. Running something on your homepage is a whole different ballgame compared to homepage + TV ads.

Comment · 12 years ago
FWIW the Airbnb video stars a very talented Airbnb employee, Venetia Pristavec, who ran video efforts there since the early days.
Comment · 12 years ago
Everything. Researching is horrible. Purchase flows suck. Fees suck.

Portfolio analysis terrible – For example on a stocks page there isn't even an easy way to see existing positions, let alone my historical purchases like when, how much and what price. It's just "here's this stocks history" not "here's this stocks history including YOU'RE history with this stock.

And on and on like that.

I'm just sick of using software that feels like it stopped improving 5-10 years ago....and figured that has to be more out there.

Comment · 12 years ago
Thanks never checked out either but will now!
Comment · 12 years ago
Not super active. Few trades a month. Mostly for fun and to get skin in companies I believe in.

Sharebuilder is horrible. Will check out Schwab thanks!

Comment · 12 years ago
I have a feeling this story is far, far from being over.

And I'm very curious as to how the fuck this happens.

I haven't seen many theories in general, let alone theories with much evidence behind them about how this could have happened. Other than iCloud! No dropbox! No NSA!

So while I wait for more technical minds to weigh in, I figured I'd take a stab at an alternate theory for people to ponder (or hopefully more likely tear apart!)

tl;dr

Gaining covert access locally via a potential buffet of attack vectors. Feels like this article, but voyeur not espionage (or necessarily China/state-based obviously) http://www.nytimes.com/2012/02/11/technology/electronic-secu...

Theory:

- Original hacker is one w/ privileged network access, &/or proximity to sniff, &/or compromise device(s) physically at a place frequented by celebs over a long period of time(years).

- Hotels, spas, coffee houses, studio lots, awards, etc etc.

- Potential for many attack vectors to match any given skill set. From MITM, to malware, to phishing, to gathering PII for social eng to compromised charging stations.

- And gives a window of time to allow for fast data transfer pillaging via LAN.

- Also gives a window where on same network, at same time and place pry helps to avoid tripping some suspicious access detection alarms.

- OG hacker is prob up to lots of nefarious stuff and someone else popped their personal stash.

-- What lead me there and away from a single platform exploit, a la iCloud?

I tried making sense of what was known and a few assumptions.

- If it was a platform exploit, finding even 20 of these girls' actual login emails from which to locate their accounts on a service is a massive undertaking – unless you have some kind of privileged position to harvest them (hotel desk, gyms, award ceremonies, etc etc) -- I feel like the probability of all these girls having passed through same places – like hotels, spas, sundance, soho house, awards, festivals, etc etc – over the course of 2-3 years is way higher than someone managing to figure out 100 correct login emails for them.

- The attacks appeared to have happened over a long period of time. At least late 2011 to within the last month judging from exif data. So they avoided tons of software and hardware updates for bugs and security patches.

- I assume these celebs have TONS of photos on any of their devices at any given time. Being photographed and taking photographs are part of their lives. So we're talking thousands or tens of thousands. Which takes a lot of time to copy. And like all of us, their photos are unorganized which means it takes a lot of time to find the gems. The longer it takes the attacker to get access and pillage, the more they are exposed. They needed to get in quick and consistently, and get out very fast.

- Given the volume and (alleged) success rate of 100+ celebs, manual social engineering or brute is out.

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