minfitzgerald

Sure, here's a CDC report: https://www.cdc.gov/nutritionreport/pdf/Nutrition_Book_compl... as well as this secondary study that summarizes some of the findings https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4822995/.

Regarding the 1,000,000 Vitamin D response: typically our human customers are not 50,000lbs (a blue whale is typically 40,000lbs). However, it's probably not that unforeseeable if a blue whale has higher requirements for Vitamin D than an average human that's 195lbs. To your point though, we are careful that we do not go grossly over Recommended Daily Allowances, and our formulations reflect clinical research.

We've been frustrated too - because there weren't other supplement companies that were trying to help customers modify dosages, or find out what works for them using a scientific approach. We're not saying we have all of the answers, but that we will discover new findings with you, that can help many more people and fills a gap that the medical system and current off-the-shelf solutions aren't providing.

I also agree with you that elite level athletes typically would use minimal or no supplementation. However, when we interviewed pro athletes, they are also backed by a team of nutritionists, dieticians and coaches that enables them to closely monitor and implement a very strict diet and exercise routine that everyday busy people find impossible to do. We aren't saying everyone needs supplementation, but since 9 out of 10 Americans are deficient according to the National Health and Nutrition Examination Survey (NHANES) under the Center for Disease and Control (CDC), it might be you, and to investigate for yourself. Our customers currently are seeking us for that support as a better alternative than current off-the-shelf solutions.