mikekarnj

I used those numbers as an example. Not to be taken literally.

We promised Ed Nacional we would never publicly release the rate but I can say that the the majority of the $5K was spent on both the brand identity and URL.

While I was going through the process of selecting a designer, I went through a very long list of portfolios and selected Ed who was an up-and-coming designer at the time. He's much more expensive today as his portfolio and design skills have matured.

Great point. We still have that list to this day and we keep adding to it.

We even structured our whole company around solving problems. We assign major problems to our teams, they come up with a solution, we pick the best one collaboratively, and those turn into tangible projects.