marklittlewood

Agree on the difference between strategy and tactics but I'm not clear why that would mean this is a tactical issue.

I think the big takeaway from the talk for me is that if team and departmental tactics don't align with the strategy, it's a strategy problem because the strategy isn't clearly defined or reinforced by the individual actions.

Is this a good place to start to understand Jobs to be Done? Anything else out there you would recommend?

If you ask @patio11 about pricing, he will probably tell you to double your price. It's a good idea. This is a brilliant, short, free guide about where to start.