marek12886

Nice story! Thank you for sharing. A few thoughts:

1) when is the last time you sat down with new and existing customers to see their reaction to getting their physical boxes? You might get a lot of good insights of how exciting (or not) the existing experience is of receiving the candy. How does that change between the 1st and 10th box a customer receives?

2) why are people churning? Do you have a prioritized list of reasons? Not what they said (most users don’t actually want to offend you or your business) but what their real reasons were for canceling?

3) keep in mind that the real product is the box with candies. The website is just for sales. Yes, SEO is definitely important to get new subscribers, but to improve your product you have to improve the box or the offerings around it.

4) pricing. I noticed that the lowest offering of $29/month is rather expensive for a novelty purchase. How much experimentation have you done around testing lower price points with less frequent shipments? This could help with acquisition and retention.

I’ll be happy to help you understand how to look at retention, basic AARR analysis, interview customers, etc. just let me know.

This is fantastic. Very useful and pragmatic. Can't wait to try all of these out.

I just found my new Burning Man outfit!

This app is more geared towards casual/everyday use cases and lowers the barrier to make those things happen. This isn't necessarily for large scale crowdfunding projects.

I've used Myles' FollowGen tool and I have to say that it's awesome even though the site is broken half the time. Funnily, it didn't really bother me. Reading about his whole philosophy behind this now, puts it all into context. What I cared about was whether it did what it was supposed to, even if the bells and whistles malfunction from time to time.

I think what an entrepreneur is best at, and what makes him or her a true entrepreneur, is carving out your own path and creating value for somebody (who is willing to pay for it in return). Myles is succeeding in both. tip of the hat to you sir.

This is super exciting. Definitely a better way if you're looking to sell something to an established community.