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I guess they have done that for triggering a reset of the validity of the "apple token" that was compromised.

Let's not exaggerate. It's impressive that their self-test could abort successfully, yes. Though it's not certain yet whether there was anything wrong and it should have aborted.

My opinion is that it's significantly more difficult for a startup to sell to military/fire departments/etc than to the general public. What could likely happen is that some big company with "good connections" will end up developing a similar product and get the market.