lenley
Joined 16 years ago
Joined 16 years ago
Unfortunately, people have made that into a marketing strategy -- I'm not sure it is something to really hold against Mattermark in particular.
I'd say there is a network effect for ride-sharing in aggregate, neither Lyft nor Ueber has been good at locking drivers and riders in with loyalty programs to try to keep people solely on their platform.
Edit: Most marketplaces can charge you the "full price" to keep the transaction on the platform; however, they are only paid a small portion of that transaction as revenue -- e.g. Fiverr/Upwork/etc. don't keep the full amount the service provider charges their client, only a (hopefully) small fee.
https://a16z.com/2015/08/21/16-metrics/ #6 Gross Merchandise Value (GMV) vs. Revenue "In marketplace businesses, these are frequently used interchangeably. But GMV does not equal revenue!" The rest of A16Z's explanation is worth reading.
Food. Moving from traditional livestock to other more efficient sources of protein (plant and insect).