laurihy

It's also a huge win if you need multiple people to sign a document.

Without a tool like HelloSign you need to email the document to each person one by one to get everyone to sign on the same "paper". It's a mess and takes up a lot of time and coordination.

With HelloSign (and other similar tools), you can just send out an email with a link to everyone at once. They can sign the document asynchronously in whichever order they want, and when everyone has done that, you get a notification.

Then again, if a "video view" is defined as "watched over 3 seconds (50% of the video visible in the screen, IIRC)", then it sort of makes sense that "Average Duration of Video Viewed" doesn't include non-views.

For sure Facebook should attempt to name their metrics as descriptively as possible, but also advertisers should make sure they understand how different conversions are measured, what's included and what's not. Another example would be "Clicks" metric, which included all engagement (i.e. likes, shares etc), instead of just "Link clicks".

Surprised that the article doesn't mention Website Custom Audiences (WCA in short), which for many startups might be much easier to collect compared to email addresses.

With WCAs you can build audiences based on people who visited your site (or say, a specific URL like a blog post or a thank-you page). You can then use these both for retargeting (e.g. someone visited your site but didn't sign up yet), or build lookalike audiences out of website visitors and/or signups. Imagine that someone read an amazing blog post describing some key features or use cases of your product? Why not create a WCA and then craft a creative addressing that specific audience segment.

Another benefit of WCAs and lookalikes based on those is, that they're updated automatically, whereas for email-based custom audiences you'll either have to manually upload new signups to FB, or set up some custom automation to do that for you.

Thanks! :)

As many have asked, at least for now there's no real spam protection. Asking you to confirm email for every email/referer pair prevents me from adding your email to zillion sites (although confirmations could also get annoying at that point :) and spamming, but of course that doesn't still prevent bots from filling out your form.

I think in a way it's a tradeoff between ease of use, both for you and the visitor. Alternatively we could do heavier registration process and/or let you configure some running on our server, but then setting things up wouldn't be as easy and you might as well just run your own backend. For the visitors forms provide an easy (than, say just email) way to reach out. I guess the question is, do you prefer false positives (spam) or false negatives (folks not reaching out) :)

Regarding having clear text emails in the source, I'd argue (based on nothing but anecdotes) it doesn't matter, much. As throwawaymsft said elsewhere, bots are pretty good at figuring out what "you (at) email (dot) com" means, so in most cases you'd anyway be getting much spam. We considered a token-based approach instead, but decided to go all-in for simplicity. Also, since we're using forms anyway, they're more likely source of spam than some bot crawling just for addresses.

(Brace dev here)

Definitely not intended :) The modal should disappear once you make your first change to the files in Dropbox. If this doesn't work, please shoot me an email [email protected].

Sorry for the confusion.

(Brace dev here)

Sorry for the inconvenience. I'll look into this. Can you shoot me an email with your site's name? [email protected]

Thanks!