kwntm

I really like how you visualized it. What are you using for that specifically?

Periscope is a ton of fun to use, and I've had some wonderful experiences. The problem here is that it will be the first time a lot of people do livestreaming. Coming in and seeing these obscene comments is unsettling and certainly makes it harder to do the next stream. Think of those who might already be targeted for harassment, of voices that might be underrepresented, and make the tool more welcoming for them. This will not make the app unusable for others, rather it makes it a better experience for everyone.

Probably one of the most important things overlooked with the embed is responsiveness. Most embeds have width=100% to fit in the outside container, but FB does not do this. Hopefully they'll adopt it.

You bring up great points!

>1. Using YT as a proxy for overall attention

'Overall' attention is never a claim. This is simply building upon the views data with what is measured around how far people watch in a video.

>2. Advertising isn't a straight line number of attention to sales

There is no mention of sales in the post. It is comparing the price of the superbowl spot with the number of attention minutes. There are many factors which can serve as a measure of success, in this case it is looking at how people are watching the video after the ad spot.

>most CMO's wouldn't take this type of napkin math very seriously

Attention minutes is a fairly powerful measure. Ex. Upworthy uses it to determine which videos are most likely to be shared. The goal here is to show one way it can be used. In practice, it would be used among other measures an agency or company has- as you describe above.

>The only thing that matters when putting forth a Superbowl commercial is that the viewer stood around long enough to figure out who sponsored it

>The Youtube attention statistics are a nice proxy for it but it didn't take into consideration the likelihood that a potential viewer lost interest before they knew what it was 'about'

Great points, and agreed. This is what the attention plot ventures to take into account

>measure the trending of hashtags / mentions / youtube views of the commercial in the days following

This would definitely be useful to see.

The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.

I love how smooth this is on mobile, regarding touching and dragging. I've been working on making UIs for simple art projects on mobile browsers and this will be great to learn from. The palette option is fantastic, it's cool to quickly see a drawing with different color renderings. Thanks for sharing!