kvanderd

6 questions that should be answered above the fold of the page. These questions should be answered again in different ways throughout the page using pictures, text and video.

1. What is it?

2. What does it look like?

3. How big or small is it?

4. Can it be delivered?

5. Can I return it?

6. Can I trust it?

People consume content in very different ways. And showing, telling and demonstrating the product/service helps achieve #6.

I have been waiting for this conversation.

I do the grocery shopping in our house 90% in-store shopper (I like to pick out my produce and discover new stuff) 10% online delivery - San Francisco, Franklin Location. Here are the the things that they have gotten really wrong for me...

1. Quality Eggs. This is expensive. It requires sourcing locally and refrigeration at every step. I use to have options to buy from 3+ fantastic pasture raised egg options (almost farmers market quality). This has deteriorated to 1 option. I happily pay $9 a dozen.

2. Don't put the tofu with the dairy. They moved a lot of vegan/vegetarian favorites next to the milk and butter. Customers were complaining while I was in the store. They did not fix it. This might save on energy in the long run but is a tone def move.

3. Staying Local. I will stop shopping at WF if they don't carry local produce. This is expensive and managing each supply chain goes against lowering pricing.

I don't think Amazon wants to keep the demographic. I think they will be a Ralphs or Safeway in 5 years. The next conversation will be quality and keeping the historical whole foods demographic, in these early days I am not sure that is their vision.

I am going to be making updates to this all day. Any suggestions are appreciated.

I have received a few submissions - Thank you. I am standing by to answer any questions. :)

Just want to acknowledge how productive/awesome this response is to a very vulnerable HN post.

fwiw -

Worked at a startup that served only fortune 1000 companies. Always late, late, late, late.....

Good side: Repeat customers. Getting in the door is hard but once you're in it is easy to stay in if you're doing a decent job.

Bad side: After 6 months of doing business with them you would finally get your first check. For a startup even with millions of dollars in the bank this sets your burn rate on FIRE.

"But it's scary to me to think that women feel the need to make these types of sacrifices, and not take care of their family."

Hmmmm ... the United States does not offer paid maternity leave. So if you needed the money, and weren't a CEO, you would have to go back to work anyway. She is making a choice, but for many other women the choice has been made for them. The US is the only developed country without laws providing paid maternity leave.