kiyanforoughi

Joined 16 years ago

Karma
126
Submissions
71
Member since
Mar 22
Founder of Needle www.askneedle.com

3x founder with 1 exit (Boticca) and 1 bootstrapped profitable biz (Electric8)

View on Hacker News

Recent submissions

Comment · 2 years ago
Needle (Iterative S23) | https://www.askneedle.com | Lead AI Engineer | FULLTIME | REMOTE (US) | West Coast US timezone

About Us

We're Needle. We help small e-commerce brands compete with fewer people and less money using our AI marketing assistant. Brand owners pilot our assistant which connects to everyday tools, crunches data, recommends smart growth ideas, and creates marketing content and campaigns. The result: they cover more marketing ground with less. Our brands grow on average by 53% over 5 months thanks to Needle's ideas. We just launched and already have 100+ brands using us with revenue, traction, and even closed our biggest subscription to date at $2k/month last week.

Why It’s Exciting

Join us at a thrilling stage - small enough to feel like a founding member of a startup, but with clear traction/revenue and about to raise more from investors. We're defining what “AI co-pilots” truly mean in marketing for small brands. This is a team that's helped brands grow for 20+ years and had several exits before. Not random founders. Not a random problem. Not randomly playing around with "gen ai." In fact, gen AI is only part of what we do.

Who Are We Looking For?

An entrepreneurial Lead AI Engineer to help us innovate and scale our asset generation across images, video, and HTML generation. Key skills: AI/LLM models, generative technologies, React, and cloud platforms (GCP). Must be in the West Coast US timezone to overlap with part of our back-end/engineering team that sits in Asia (Singapore and Vietnam). Find out more here: https://tinyurl.com/needle-lead-ai-engineer

Perks & Benefits

Co-founder level equity, fair and sensible pay package based on you/where you at, early visibility and ownership across the business. Find out more here: https://tinyurl.com/work-with-needle

Interested?

We're not for everyone. If you want to build using generative technologies with actual use cases that people are paying for, be a sparring partner to founders, enjoy empowering small brands, or care about seeing a 1 to 1mm+ journey, then email Kiyan (CEO) at [email protected].

Comment · 9 years ago
All good points. I just don't think a merchant model would've worked in anywhere but the US. The market is just too fragmented elsewhere (especially Asia & Europe).
Comment · 9 years ago
Fair. However, nothing stopped them from testing a hybrid (agency/merchant) as the agency model made way more sense to consolidate international hotel inventory as it is way more fragmented than in the US.
Comment · 9 years ago
This is the guy who made a huge tactical mistake when Booking.com was challenging Expedia by choosing to stick to merchant model (i.e., buying inventory) as Booking went for the agency model (i.e., lead gen).

Expedia has moved to an agency model since but the damage was done. Booking managed to get far more inventory, capitalise on more search/PPC traffic and blow past Expedia.

Wonder if he's going to make a similar kind of mistake and misread the transportation market.

Props to a fellow originally Iranian though :-)

Live from the official Hacker News API

A modern reader for Hacker News · SvelteKit + Skeleton