kevinful

First thing to know is, a lot of Saas companies acquire most of their customers through SEO/content marketing (and direct sales on leads that often come in through content).

So a lot of your ‘marketing’ time is going to be spent creating content, like email updates, blog posts, feature announcements, guides, help docs, customer case studies, comparison landing pages, etc.

The best tool we've found for marketing sites is Webflow. In previous companies we’ve used wordpress, then static sites (Gatsby, Hugo, etc) hooked up to a headless CMS, and both were pretty much horrible for this use case.

Wordpress is great at content publishing, but a giant pain in the ass to setup and create new landing pages with. Static sites are fun to set up and easy to create landing pages with (if you know front-end dev), but are a nightmare for content publishing workflows.

Webflow can do both fairly well (and is friendly for non-technical founders), hence why most YC companies create their marketing sites on Webflow now.