jsomethings

I actually fully agree. I originally chose that copy to reflect how good our prices are relative to the "old guard" domain markets, but it's too unsubstantiated of a claim. I've replaced this copy with something better. Thanks for the constructive criticism.

First line of the article: "I’ve learned a lot from the development of NameLayer, and I’m ready to divulge every trick in my arsenal." Pretty upfront.

Every startup name will have pros and cons to varying degrees. None will individually be perfect. The Strong & Weak examples are to spell out the extremes of many positive and negative criteria so that you have a base level to compare against.

The comparison of domains to sports and movie stars (when it comes to being un-replicable and heavily influenced by taste) is very interesting. Maybe I'll start telling people that domains are like movie stars :)

An interesting question that then arises is what would be the equivalent of "character actor" in the domain world?

That was the purpose of linking to the Fred Wilson blog post comment. It covers almost everything you just mentioned. This post is an outline for others to handily reference.