jsiminoff

:)

Should be announcing some things on that shortly

Have some plans. Will be announcing soon.

Did not abandon. Still support it. Was a Gen 1 product for sure. Ring is our V2 and so far has been very well received, great reviews and very happy customers.

We did do a $99 upgrade for everyone that had bought a Doorbot .

Good question.

We had already been doing a lot of direct business before we changed the name to Ring (we were formally Doorbot).

I basically made the assumption that if Ring.com increased our direct sales by X%, how many years would it pay back. It turned out that even at a very high price for the domain it did not have to increase sales by a lot (single digit) in order to pay itself off over just a few years.

We launched Ring.com in October and so far it appears that the benefits are happening however it will never be something that we can 100% be sure of.

I am actually not a big fan of domains anymore but I think a extremely marquee one like Ring.com was worth stretching the budget for.

Appreciate your opinion (really do). The design was driven not just by what we wanted it to look like but also the physical constraints around some of the features the product has. The main drivers:

1. Battery that lasts for one year (5,250mah) 2. Infrared night vision with a IR cut filter 3. Advanced, programmable motion detection that can detect people up to 30 feet out at 180 degrees from the device. 4. Powerful WiFi antenna

Each one of these drives a certain amount of the design. I say this not as a excuse but just to give some background that the design did have some physical drivers behind it.

I am very happy with how the device looks and also the feedback from the customers.

The domain was definitely not cheap. So far I think it was the right decision to buy it and I believe we have seen enough benefit from it to make it worthwhile. However we will not know if it was really worth it for at least another year or two.