jsherry
Joined 16 years ago
Joined 16 years ago
Is this feasible? Thx.
That sort of advice is hard to provide without thorough context but few things to think about:
1. How key are you the sales process? If technical due diligence is a big part of the sales process then you have leverage. 2. Are you a key employee that the acquirer will want to put under contract for a couple years to ensure continuity? If so, you have leverage. 3. Do you generally get along w your employer? If so, you have soft leverage.
As an earlier commenter said, it’s all about leverage, leverage, leverage. No (or almost no) owner is going to give you a significant portion of his or her windfall because it’s “the nice thing to do”. This will only get done if you have leverage and the courage to use it.
P.s. there are all sorts of expensive tax implications here too when it comes to ownership transfer. Lawyers and accountants will be needed but not until you’ve neared some agreement in principle.
Much of the marketing automation we do now flows through a single system which tracks user activity end to end with minimal integration work. For example, this means that if a user signs up to receive a white paper it's much easier for us to customize the messaging based on their individual history. It can be done by integrating separate systems together but it gets messy.
I should add that I think we benefited hugely by doing things "the hard way" to start. By learning each and every digital marketing discipline separately we were much better equipped to deploy a big box solution like Hubspot in the end.
I'm more than happy to go deeper on this if you wish. Ping me at jsherry at cbinsights dot com.
A lot has changed in our stack since we originally published this, but happy to answer any questions.
Also, we recently raised $10M and are hiring like mad: https://www.cbinsights.com/jobs
Here's an article about a bunch of banks actually working together to unseat Bloomberg's chat: http://www.cnbc.com/2015/07/21/banks-back-rival-to-bloomberg...
CB Insights is seeking an experienced QA engineer to build out our automated testing suite and ultimately build a team to own all aspects of QA.
By way of background, CB Insights is a National Science Foundation backed software-as-a-service company that uses data science, machine learning and predictive analytics to help our customers predict what's next—their next investment, the next market they should attack, the next move of their competitor, their next customer, or the next company they should acquire.
The world's leading global corporations including the likes of Cisco, Salesforce, Castrol and Gartner as well as top tier VCs including NEA, Upfront Ventures, RRE, and FirstMark Capital rely on CB Insights to make decisions based on data, not decibels.
If interesting, please contact me (Jonathan) directly at [email protected].
Thanks.
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Working on something new to fix enterprise technology purchasing.