joshuarrrr
Joined 15 years ago
Joined 15 years ago
(Source: I used to work at the magazine and am painfully aware of previous such mistakes.)
At the time, the Economist also redid the exercise starting with an equal-area projection: http://www.economist.com/blogs/dailychart/2010/11/cartograph...
>The fact is that editors simply don't believe there is special expertise here.
I agree that UX and design are often neglected when traditional publishers work in digital mediums. But I find it odd that you can appreciate the experience that leads to good UX and design but not the editorial and reporting experience that leads to good copy.
(hopefully a wider content-well after an upcoming redesign will help)
I'm curious to hear what people think of a hybrid pagination system, like that currently used by Computing Now magazine. I like that it gives the user a sense of the article length without interrupting the flow of reading. http://www.computer.org/portal/web/computingnow/careers/cont...
I think this is much more common than sophisticated A/B testing.
At our publication, we were able to make the business case that the added pageviews from pagination didn't make much of an impact on the bottom-line. Because we generally run out of premium ad inventory each month anyway, most of the extra impressions were just for extremely low-revenue, Google-served remnant ads. Again, some publications thrive on volume, but it's a tough way to make money as CTR on Google ads is very low.
>If it didn't improve their revenues, they wouldn't be doing it.
The publishing industry has not always been about maximizing profits. The weird hybrid of advertising and reader-supported has created a different mentality in the business. There are plenty of things that publishers still do- like supporting foreign correspondents- that are driven more by the editorial side of than the business side.