joshlehman

I agree. What is unique here? I really hope they have some advantageous licensing deal that nobody else can get or plans to do something, anything, different... otherwise this is a waste of time and investor money.

the internet is the greatest.

Thanks, I appreciated the feedback. Fixed those issues. For what it's worth, I up-voted ya.

Bingo. Thanks!

I'd say feel free to replace "Starbucks" with any other purveyor of a product you enjoy at around this price point.

When I say craftsmanship what I'm really referring to is the overall brand that Starbucks (or other coffee shops) have built. A brand that says "what you get here will meet your expectations".