jimbobob
Joined 15 years ago
Joined 15 years ago
I still think driving a truck as a profession will be a thing of the past within 20 years or so. There's just too much money riding on this problem, and logistics companies are fairly ruthless about efficiency.
Pretty much any SSP is going to ask you for a minimum of pageurl or app-level data in order to prevent fraud on their end.
I'm sure you already know, but you are going to take a big hit on eCPMs as a lot of advertiser money is connected to behavioral segments (and thus cookie / device id data).
Is your site general focused or do you have a specific niche? Some specific niches (eg targeting programmers) will be able to pull in significantly more through direct sponsorships and/or ad networks specializing in your vertical.
Year 1: 100% gain Year 2: 50% loss
The arithmetic average here is 50%, which the geometric average is 0%. The CAGR listed is going the correct metric to use but that is not 9% after inflation using the date range you provided. I get 7.42% for 1/1/95 - 12/31/14 after inflation and dividends are factored in. Not bad by any stretch of the imagination, though!
[0] http://www.quora.com/What-is-the-technology-behind-the-Spoti...
Best of luck getting started!
- What kind of site(s) do you have traffic for?
- Are they in a specific niche, or is the traffic more general?
- Which ad units do you support?
- What is your estimated volume (impressions/month)?
- What is your geo breakdown?
Feel free to reach out to me directly if you don't want to share this info publicly. I would love to help!
What do your DAU/MAU numbers look like? How much engagement is there with your app, and how much time do users spend per session?
Feel free to reach out to me if you need more specific advice.
You can reach me at [email protected].