jeremybencken
Joined 13 years ago
Karma
197
Submissions
40
Member since
Jun 13
Co-founder of written.com. Sold apartmentratings.com to Internet Brands. Co-founded BuzzStream.
View on Hacker NewsRecent submissions
Comment · 13 years ago
see the Florida tag on Fark
http://www.fark.com/topic/florida
"Have you ever been to Florida? It's basically a criminal population. It's America's Australia." - Jack Donaghy, 30 Rock
Comment · 13 years ago
If you're targeting a vertical, using one example customer, lookup who bids against them for the same keywords in Adwords on SEMRush. Adgooroo and Spyfu also support this.
If you're selling a horizontal product targeting customers where their existing technology they use could tip you off (e.g. companies that use Marketo and Mailchimp), LeadLander and BuiltWith are useful.
Once you get a list of target companies, the next trick is finding the right person to sell into. If you know their title, search Google like this:
site:linkedin.com "Company Name" "Title"
That works well since it lets you plow past Linkedin's limitations on searches outside your personal network.
Once you figure out your customer's company, name, and title, head over to email-format.com or data.com to look up the email format for the Company. With Rapportive for Gmail, you can take a few guesses and usually find the right person. Or read this post: http://www.distilled.net/blog/miscellaneous/find-almost-anyb...
Comment · 13 years ago
The budget process is also a law.
Comment · 13 years ago
kind of cool, but the data disappears with the tab.
Comment · 13 years ago
It's more than teaching... it's a test of your passion for the customers.
The worst thing is to get into a market and realize you really can't get excited about your customers' issues. Better to discover that about yourself earlier.
Comment · 13 years ago
TheFunded does this for vc... they could easily include accelerators.
anonymous rating & reviews are a good way to go, even if the reviews have to be vague to avoid a backlash