jcodypittman

Cool, congrats Pharmly.

We tell people that a good way and good reason to use a press release is in reaction to a very important event within the company, if you are a VIB (Very Important Brand). EX: BP in response to the Gulf oil spill. It is a way to streamline the talking points for any person representing a brand.

It doesn't have to be a reaction to a negative event. It can be mergers, buy outs, IPOs, big hires. The key is that the people issuing these press releases are VIBs.

Thanks for the note. We will look into this.

Sure, we can do a preliminary investigation of some media contacts for you, to give you a better idea. Send me a quick note at [email protected] and let me know a little bit about what you'd like to promote and I'll give you a sample of some of the media contacts you'd get.

Press releases are like wearing a shirt that says "Awesome Guy" and running up to every woman you see. You're going to get some responses, but is that effective and efficient?

If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.

Hahah. Awesome. Meant to create discussion.

Hey everyone. Thanks for reading the tutorial. I'm part of the PR Hacker team and would love to answer any questions you may have or feedback on our tutorial. Let me know.

What do you think about press releases now?