Press releases are like wearing a shirt that says "Awesome Guy" and running up to every woman you see. You're going to get some responses, but is that effective and efficient?
If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.
If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.