jasonbentley

There's actually tons of DRM-free paid content on Scribd. DRM is just an option.

That's a really cogent analysis.

Your good intentions are well appreciated, but Scribd is the only site of its kind with a working copyright filter that has to check every single document uploaded against literally tens of thousands of document “thumbprints.” If you had any idea of the amount of content that is blocked, you would take a less condescending attitude toward the uphill battle we fight against illegal activity.

There are literally hundreds of copies of Stephenie Meyer books (”Twilight”, etc) that are blocked EVERY DAY, same with Harry Potter, dummies books, etc.

Sure, someone’s going to run a query and find an exception and will post their ‘gotchas’ here. And yes, everyone has an opinion about what Scribd should be doing to combat infringing users. And someone will upload a copyrighted book, and will post their “See?! They STEAL!!” comments before the copyright filter finds it. They always do.

But the fact is Scribd is doing far more than any of our competitors in this area. We have a far more responsive and effective copyright policy than any of our competitors. As a result, Scribd has more deals with major publishers than any of our competitors.

It matters if you're trying to build a good reputation for your startup in the public marketplace. As much as we like to think that it's all about the code, these public perception things matter. Ill-considered comments - and even well-meaning comments that have the tone-deaf dissonance of stock boilerplate - have a direct, adverse effect on the public's image of your company. If you run a company like Justin.tv, that should matter to you, regardless of your personal feelings about the suicide itself. That may seem calculated and political, but it's a reality in the unpure world of business.

I'd wager that everyone at Justin.tv is shocked and saddened. Too bad nobody knows that for sure.

It's entirely possible, and should be second nature for any CEO, to draft a statement that's both legally prudent AND shows a modicum of empathy. What they shouldn't do is try to throw their own role into question until the facts are on the table.

Try this:

"Everyone at Justin.tv is deeply shocked and saddened by this news. In the upcoming days, we will conduct a thorough investigation of the events surrounding this incident, and will cooperate fully with local police and federal authorities. Once all the facts have been gathered and analyzed, we will release an additional statement. Until that time, we will refrain from further comment, except to say that our thoughts and prayers are with Mr. Biggs's family and friends as they come to grips with a sudden, tragic loss."