janellehmtam

That’s a good point - I went back and forth on what to base my sample slides off of. Ultimately, it was important to me to protect the privacy of the founders I work with, and was worried that any non-meta example I used would be taken to resemble any company I had worked with. I also didn’t want founders to copy the deck wholesale, but instead to adapt it to their specific situation, so I chose an example that doesn’t apply to any startup. Of course, the numbers used shouldn’t be taken too seriously anyway :)

I’d argue that for the majority of founders, they’re both important - knowing someone gets you in the door, but having a compelling pitch and story (with the metrics to back it up, which assumes you’ve done the hard work to build a solid business) is what you need to get to a term sheet. Of course, there are always exceptions - like the extraordinarily well connected founder who’s had a successful prior exit might be able to raise purely on the basis of relationships and reputation.

Analogies can be helpful if they're straightforward and accurate, and the company you're comparing yourself to is well-known and has a $1B+ market cap (at minimum). Beware of using analogies that are either overly convoluted or inaccurate. As I suggest in this guide, you can test out whether or not the analogy works by trying it out on a couple people that know nothing about your business and asking them to explain back to you what your company does.

Right - it's why we suggest founders start with a one-liner that describes what they do right now, that's clear enough that investors have a concrete picture of it in their heads. Once they've established that foundation, they can cast the vision / make the argument of what $B company that foundation allows them to build towards.

Very true - simplicity is probably the #1 thing I emphasize. Often founders are so in the weeds that they forget investors are learning about their company for the very first time, and information overload is real.

Thank you! That's definitely a good one; just wanted to flesh out a little what each slide in the deck is meant to accomplish -- and how to knit it all together into a coherent narrative.

That's critical, of course! The advice here assumes you have a solid business, existing relationships with or warm connections to investors, etc. and that's why YC helps with those parts.

Over the course of working with 128 founders who've collectively raised $1.5B in Series As from 100 different investors over the past 2 years, I found I was giving a lot of the same advice - especially it came to how to most effectively tell the stories of their companies. I've decided to open source that advice - hoping any company looking to go down the venture capital route and raise an A will find it helpful!

We interviewed 30+ different YC founders that had successfully raised Series As about how they did so. We found that fundraising often looks easy from the outside (especially in the press release), but in reality can be quite messy and filled with failure (especially the first time around). We wanted to write this to talk about what founders could do to get the capital they need if things aren't going their way.