jamesq
Joined 13 years ago
Joined 13 years ago
I'd love to explore how we could do more with this as well as I see so much value but like it has been pointed out here, RSS is set and forget for many people and therefore isn't in the majority of user's minds. Also the utility of having content in a feed is undervalued IMHO.
This was a recruitment firm letting their subscribers pick the categories of jobs they receive in their newsletter. I think this is anything but spam. Cuts out the things they aren't interested in and makes sure they only receive jobs relevant to their search.
Other companies using the service are doing similar - sending relevant articles to subsets of their audience - not even for commercial purposes. We have educational institutes using the service for sending information to students.
Maybe it was the word automation that concerned you in this but I think done correctly it can be a big benefit for subscribers and content producers.
See where they're having problems and then do the research to see if it's a problem for others in the same industry. If it is you have your idea and probably your first couple of customers.
@jamesq on twitter