jalehr

Hey, this is Jaleh, co-founder of Mutiny (YC 2018) and employee 12 / ex head of marketing at Gusto. Founders and marketing teams always ask me for the latest hacks to speed up their company growth. My answer is always: 'tactics don't matter, focus on moving fast'. Sure, but what does that really mean and how do you get there? This First Round article outlines my framework for how to fundamentally speed up marketing. It talks through how to set goals, identify hidden assumptions in your marketing ideas, how to set up dashboards that drive speed, and offers examples along the way. It's all based on things I have learned and tried during my time scaling SaaS companies. I have talked about this topic at SaaStr and other conferences - the Q/A is usually pretty heated. So what questions / concerns do you have?

Yes, it works on Wordpress sites.

We can identify industry in 3 ways for inbound visitors: (1) their IP address -- ~30-50% match rate (2) google paid search if their search query is indicative of their industry/usage -- match rate depends on your business and paid keywords (3) from your first party data if it's a returning visitors that has perviously signed up and either given you their industry in the form or if we enrich their email address -- match rate is ~70-90%.

Cardiff Electric -- I'd buy their product, sight unseen

Mutiny works with any CMS so shopify is technically fine. What type of personalization do you want to do? If you have a ton of products and want to dynamically change the product you show, it might be better to build a server side implementation. We are not quite optimized for big e-commerce sites who want to optimize SKUs - that's much more of a b2c use case. Send me the site and what you are trying to do, and I can take a look.

haha no, but we get that a lot. Great show! We picked the name for the implied spirit of change and rebellion. B2B has changed a lot over the past 5 years and the tech stack has not kept up to enable good marketing without constant dependency on engineering. It's time for better software that empowers every great growth marketer to build an awesome user experience and grow their company.

Depending on the source, there are close to 25-30k saas/iaas/paas companies, and growing extremely quickly. We serve any B2B company so our market is much larger. Another way to look at it is that 200k+ companies use A/B testing and personalization is the next evolution in optimization.

haha can't believe you found it. There might be more... ;)

It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing since you can speak directly to an audience. Since statistical significance is a function of lift and conversion volume, you can get to results much faster if you run experiments with higher expected lifts. We also have an outbound personalization feature that lets you turn an ordinary page into hundreds or thousands of custom pages for every single account, that you can email to people you are trying to reach. Every recipient receives a personalized page and we measure the impact through signup / demo requests. As long as you have 500-1000 people in a segment, you can get to a significant test within a month or so given the high lift (50-200%).

We worked with a boutique agency in Amsterdam. They're really strong. I can intro you if you want.