interpares
Joined 13 years ago
Karma
330
Submissions
40
Member since
Dec 24
Recent submissions
Comment · 12 years ago
Most of are customers are American. Just the old habits dying hard :-)
Comment · 12 years ago
Ah! "Corporates" is a term that's often used within European professional service firms and is a holdover from my Dutch corporate banking days. Thanks for the advice, I'll change!
Comment · 12 years ago
What: Emphatic (http://emphatic.co) -- social media as-a-service
Why it's cool: gives marketing resources to small businesses who lack the time or expertise
Comment · 12 years ago
This is great. Now if only I could use an app to make sure that a piece of produce labeled as organic was truly organic.
The higher prices associated with organic produce seem like they could be a big temptation for bait-and-switchers. I know there are stringent certifications, but the incentive is there.
Comment · 12 years ago
It's starting to feel like we're permanently addicted to low interest rates.
Comment · 12 years ago
>how can they grow up to be well-adjusted adults if they must be supervised at all times
Sad answer is they can't. What a society we're building for ourselves.
Comment · 12 years ago
Main takeaway: humans work best but even an organization like NPR can't use them fully. Very interesting to me as a founder of a social media-as-a-service startup that solves this problem. [1]
--- [1] http://emphatic.co
Comment · 12 years ago
My thoughts, in random order:
-As long as humans still respond to storytelling -- something we've been doing for as long as we've been around -- branding will have a role.
-Nothing is more central to a brand than having a good product that people want. No amount of storytelling can replace this.
-$30K to spend on a consultant at this point in the startups life seems silly. It might have been better to just get all your employees together and engaged in brainstorming with some kind of framework to guide you, like this one [1].
-A/B testing and branding should work together. The most important thing you can test is your offer, the basic way you convey yourself to your clients and prospects. Focus on optimizing the copy first, not the color of the buttons.[2] A great way to do this is by listening to how your existing customers describe their problem, your product and how the two relate. Use their words.
[1] http://www.cezary.co/post/79977288955/marketing-fundamentals...
Comment · 12 years ago
Where's Carl Icahn when you need him?