giffc

agreed. It is pretty silly. When one has no experience, one should be willing to do a little more research first and talk to a few more experienced folks. There are many sales & marketing driven software companies. Sometimes it works, sometimes it is a disaster. Personally, I think that the trick is usually about finding the right balance between business, design and engineering, not putting one on a pedestal above the rest.

Agreed that copycatting and lame ideas are to be discouraged, but the author makes one fatal error in my mind: consumers and venture capitalists have the benefit of "portfolio" thinking. Entrepreneurs have all their eggs in one basket, and a finite amount of time to make things happen. So while being totally zany might indeed be good for the whole, I can pretty much guarantee that it will be terrible for 99% of the entrepreneurs.

I admit to finding the name a bit off-putting. There is an amazing low-fidelity, highly iterative, and agile-friendly sketching tool and it is called a real pencil. On gasp paper.

Not that I don't use digital tools too, but I am often surprised how rarely people go analog when it can be invaluable.

I think it is a silly article with a link bait headline. The author has taken his very narrow use cases and extrapolated it to all users. If he can replace dropbox with evernote then he is using dropbox in a very different way from me, not to mention that his implicit message seems to be that all operating systems are going to become Apple-owned, which is silly. Yes, icloud might hurt dropbox but that's a far cry from a death knell.

It depends on stage and context of product. In the earliest days, I think whoever owns "customer development" should also own the UX. It doesn't need to be beautiful, just good enough (that's where context of product comes in -- it defines "good enough" -- a product for engineers will have different requirements than one for grandparents).

The trouble with using free time from a friend is 1. by being free, it is harder to give blunt feedback; 2. by being a favor, you are beholden to their schedule, and can they really keep up with your pace of iteration and learning based on customer development? It can put strain on friendships.

So in the earliest days I say try to DIY unless you really don't have a design bone in your body. Use paper and Balsamiq to sketch, and examine what you like and dislike of comparable products.

You can always hire a professional designer later to come in and help once you feel confident that you are close to the right product for the right customer.

If you want to incorporate, I would get a startup-savvy lawyer in your area and just use their boilerplate restricted stock and IP agreements for you and your co-founders.

If you aren't ready to incorporate, then just write the terms everyone has agreed to in plain, unambiguous English, and have everyone sign it and give everyone a copy. Note the equity splits, the agreed-upon vesting schedule (standard seems to be 4 year vesting, first 25% after 1 year, then monthly after that, with double-trigger acceleration upon acquisition), what everyone is agreeing to for the IP, and any other rules you might be coming up with for the business.

This just keeps everyone on the same page right from the get-go, and prevents revisionist history later. However, once you get serious, I would go ahead and incorporate.