fratis

It's the name of James Bond's signature martini. The LLC's name, Q Branch, refers to the R&D wing of MI6.

I have a question for our Android-using brethren who've had the opportunity to play with Now. I've read a bit about it over the past few weeks, and I've been excited about a port to iOS, but now that I have it, I'm not sure how or if it'll fit into my life day-to-day.

At first brush, all I see is a weather widget. I know there's more to it, but where exactly does the magic happen? What have you done (if anything) to maximize its value?

Anywhere near the city? I'd be happy to chat over coffee.

The subject is an implied first person. (i.e., "I" or "we.")

I see this kind of omission as a way for cowards to avoid explicitly standing behind their request, both to diminish their own disappointment if the recipient says no or ignores them and to mitigate the chance that the recipient perceives their note as 'needy.'

Just my 2¢.

Wow. This was unnecessarily hostile.

Though I agree that the tagline's a little confusing, the first two bullet points ("Never ask for a friend's Wi-Fi password again" and "Sync passwords between your tablet and phone") gave me a clearer understanding of what they're doing here.

Irrespective of the quality of their explanation, your cynical assumption (read: projection) that in comparing themselves to Dropbox they're just trying to "seem disruptive" or to put on airs is disheartening. I don't know these guys, but why not give them the benefit of the doubt? Couldn't they be comparing themselves to Dropbox for another reason – namely, that Dropbox is great at syncing, and that, just perhaps, their app is great at syncing too?

Minutes are used for call forwarding and outgoing calls, yes. :) Thanks for the question. We're adding it to our FAQ shortly.