franciscojgo

Im definitely waiting for the UI. The process warrants it. Bringing back memories of fine tuning using the console gives me the chills.

At last. I genuinely believe there should be classes in high school teaching how to read papers as well.

Around COVID, I'm sure +90% of the population relied on online news sources giving their click-bait-y interpretation of studies. (if at all read, perhaps just the abstract)

Exactly. They say it as if joining Google was a positive. No it it isn't. Just tell the truth: you sold Fitbit and made bank. No issue here.

Honestly had to research a bit before answering your question, and there is debate on this. I am adamant on staying below 200 or maybe 400-600 on every picture though :D My best pictures are all on super low ISO because that's what makes them "creamy" and sharp (and I dig that).

Often when I take a high ISO (relative) I find myself also adding an extra layer of edit ("remove noise") which I think just hurts the image. Adjusting exposure alone I feel does less damage.

I really don't find adding exposure on post (when RAW) damages as much as adding ISO and adding noise.

ISO is really just boosting a sensor sensitivity to light which I feel is not optimal and adds it's own set of artifacts. I would always prefer to add more exposure and me being the one adding the artifacts and playing with the edits, rather than the camera.

But then again, I just shoot for hobby and not a PRO! You can check out some of my pics at @franciscojgo

There are times where you absolutely must use manual mode if you want to get the best image.

Low light or twilight scenarios is just one. For example higher ISO adds noise that you need to take into consideration and can make the decision to opt for a darker image and bring it back to life on the edit, but without the crazy noise.

The same thing happens with action/movement. You may sometimes want to actually blur some movement and not freeze the action entirely or hit that spot where the focal point is sharp but the background is moving. (ie. taking an up close pic of a dude kayaking some crazy river)

How can Musk be involved in so many high-stress projects and still have the clarity of mind needed to pursue even awesome-er projects? Crazy dude.

Glitch in the matrix. Someone left original CSS href in all copies of bamboos.

Dont have all the answers but a real life example of a locally targeted social ad campaign for a big 2 letter brand that starts with "3" that targets the automotive aftermarket crowd in a 2.5M city has a monthly budget of 5-15k. That's a very niche market. The consumer products division is much larger. The medical devices division is even larger.

You get the idea. The deal are high and that's just ad spend budgets. Design. Creatives. Social media management. Production. Really brings the prices up.

A social media management service that takes care of all the responses and post generation (images, design, etc) across Instagram, FB, etc can easily charge 3-10k/month.

A small business for example a successful crossfit GYM pays $400-600/month. But a larger business commonly pays 1.5K/month just for social media management and some social post productions (photos and edits) and maybe some ad campaign management.

They are all good and all will help improve each other's time. I have only done 5Ks but I have been increasing mileage and plan to run a half for the first time. I run almost half marathon distance (8-10 miles) just to train for my 5K pace.

I am sure if I stay hooked on the sport I will eventually do a full one and 5ks will seem boring. Hell, a 18-22 min 5k workout can get really boring quick.

Pretty sure physical check use decline can be directly correlated to ACH use growth.

To address your other questions:

Bid higher on new campaigns to warm up the network stats, then decrease the bid to reduce cost, but maintain the benefit of effective KPI’s?

This is correct. Bid higher to get volume and get data to analyze and drill down targeting with it later. Not only bid higher but spend higher. Spend a good amount for 1-3 days. It depends on budget but if you have $500 daily budget for all make sure you spend those $500 to get more reliable/significant data on a single campaign.

You dont need to reduce the bid. That will probably reduce the volume or outbid you or lose the campaign. Just re target and even increase bid once you drill down on what's working.

Low bid, low volume. High bid, high volume. If you have an ad set that's super profitable and with high conversion, try increasing the bid. It will probably get you more volume. Unless the audience is super small and local.

Likewise, to get data you need volume. So bid higher. Then you can reduce if needed or adjust.

- Campaigns must saturate and get less effective over time, is there an active part I can take to manage this, or let the network tail off?

Campaigns do not saturate, but creatives do. You need to be constantly be testing new creatives, wording and angles. And I dont mean just editing creatives to improve CTR, I mean trying completely different advertising angles. (ie. emotions, fear of not using your product, discounts, authority of your product, etc) These are the things that will change your profit, CTR is just CTR and only matters if you just want to reduce your ad spend/traffic ratio. Edit creatives so that with everything else equal, they are more profitable.

- Do different networks need different strategies? - Google App campaigns only have CPI, can driving installs from a display campaign be effective? - A universe of other strategies & tactics must also exist - what’s yours?

Networks do need different strategies but it's mostly targeting options and ad placements capability. Also the volume and intent to purchase. Display network can get you tons of volume. But it's also a risky game. It's also more expensive to test and optimize accordingly. You need to create much more creative sizes so you get decent volume and it can get overwhelming very quickly.

Looks like verizonmedia is the premium network nowawadays. And it also looks like you need a good budget to start AND it also looks like you can lose it all very quickly. They may cater more to big brands that want brand awareness and just need to spend vs the little guy that needs them to perform. But worth checking out. Maybe they have a good platform.

I dont know your target market but it may be worth it to do a run of network campaign if you have some way of measuring soemthing. (free for all advertising but very cheap.)

Good luck.

Ok, this used to be my thing but I will try to get you an overview.

Ad networks nowadays offer all options. Generally you start with CPC to test creatives and optimize the creative. Once you can get a performing ad or funnel you can start aiming for CPM bidding if it makes sense. Ie. if you have a good CTR, you can reduce your CPC equivalent down to peanuts or at least lower than by paying CPC.

The power of getting into CPM is not only to drive down the cost, but to actually capture all the volume an ad spot can get.

IF you are able to bid a high enough CPM you will win all the "air time", instead of the network having to split yours with other advertisers paying by other means.

CPM/CPC/CTR is worth nothing if you are not converting, so the key to everything is to do do actual measurements and optimization based on everything you can measure. This is more involved than you would like to think and it is REAL grunt work. It is also how you can make tons of money and make your spend profitable.

You need to know what creative is creating more conversions, what OS is generating more conversions. (ie. iOS is more profitable - higher income users), what city/state (similar logic as OS).

I used to advertise on Inmobi and Airpush. Please check if there are others.

Initially you want to spend to gather data and then start drilling down on the best performing targeting.

There are ad optimization tools that can help with this and integrate with different ad networks. I really dont know what's out there now but I am sure there are. These give you a place to add pixel tracking, analyze data and really drill down on the data to see what is making you more money.

This. What's more troubling is how they now put up a paywall for what is usually clickbaity, "want-to-get-this-viral" content.

I'm more surprised by the story telling and narrative of the 14 year old author! Impressed. Pretty sure the only thing I was worrying about when 14 was how to get past the min. word count and not use "however" so much.