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It varies greatly, but most stay for at least 3 months, empirically.

Certainly, and growing too.

Because that's not in our interest long term. If we charge upfront a large amount (and inevitable disincentivize ourselves from providing great support and upgrade to them thereafter -- which are crucial since it's an "extremely difficult" business), we will get negative word of mouth that will not be great for our sales and marketing.

Traffic, conversion, revenue, margins.

He must have been ugly.

Is it just me, or is 40 hours a week possibly too long, even when you're running a startup?

Hey Chris, I sent you an email. Thanks, you're doing us a good service.

Paying customers. Alternatively, active users. Any form of positive market reaction to what I'm building keeps me going.

Director, Managing Director, or General Manager.