ericingram
Joined 16 years ago
Joined 16 years ago
I'm the CEO/co-founder at here, and want to give credit to HN community for giving me a lot of encouragement early on, but in truth this has been a long journey for us to get to a place where we can say, Swell is truly a great alternative to the current "state of the art", which is managing your physical products and subscription products in two different backends. We made a key decision to make subscriptions a native feature, and to make it great, for everyone.
This post marks our announcement of a huge set of features and improvements to subscriptions, including a new headless commerce theme: Horizon (our 2nd one total so far), that will make it easier than ever to launch a beautiful, customizable, and scalable subscription membership site with Swell.
Check it out and let me know what you think :)
On top of that, we want to make adopting Swell easy and approachable for everyone, not just developers, so we've created a concept called "headless themes" which is a complete store frontend that we host for you, or you can host yourself on Netlify/Vercel. It's essentially a custom app, but works out of the box as an ideal starting point for the long term growth of an ecommerce brand. The key point is that it's integrated with a theme editor/customizer so that admins can control content and other important aspects of their storefront, as enabled by developers. We're standardizing official themes on Vue/Nuxt.js, because we think it's the most accessible and well documented framework, but themes can be built with React or any future framework that comes around.
Check it out on github: https://github.com/swellstores/origin-theme
There are probably good ways to solve most if not all of the problems people typically run into with REST APIs for web apps, but it could take a lot of experimentation to figure them out. It sure took us a while.