dtournemille

Bake in a marketing clause in your contracts that are tied to a price discount. A marketing menu, if you will. The discount will more than pay for itself by helping to lure new business. Press release gets you a 10% discount. A press release plus and a case study gets you a 20% discount, so on and so forth. Or ask your customers what would motivate them.

Yes, a flatter URL structure will likely improve SEO. I've seen this with our SEO consultants on our site. But URL structure is one aspect. Backlinks and quality content are probably more important. And mobile. If your mobile experience isn't up to par, you could be penalized. And speed. Is your site fast? If not, ya, could be penalized, too. You should have a look at your Google Webmaster Tools account first.

Is it Google's "job" to police websites in this fashion?

Yes. But at first glance, the video background distracts from the page copy. Not sure if I should read or watch. And the video is just a talking head.

Hey