The adult industry isn't lack of innovation, it has pushed the wide implementations of VHS, Online payment, Virtual Reality, teledildonic, etc.
The much needed disruption is how to bring positive impacts to the mainstream market by using sex technologies, without leaving the sex element. How to use sex technologies to help couples to stay intimate, increase safe sex awareness, help individuals to understand his/her sexuality, sexual wellness, help men to understand female orgasm (no, it's not about bigger dick), etc.
In the recent years, we started to see sex-positive startups stepped up to this challenge. From MakeLoveNotPorn, Jimmy Jane, Crave, RevelBody, HappyPlaytime, PerfectFit, DOWN (Bang With Friends) and many more.
I'm the co-founder of www.vibease.com, the world's first wearable smart vibrator. I created Vibease because I was in a long distance relationship and I couldn't find any solutions that was easy to use and not invasive. Eventually we 'pivoted' to create immersive pleasure experience for women using audio erotica.
Cindy Gallop from www.makelovenotporn.com has been a great advocate to disrupt the old adult industry. She successfully brings the hard topic, porn to be discussed in the society. She takes the good parts of porn and leaves the bad ones behind, to encourage a healthy discussion about sex.
The challenge is that these startups always being treated like the old shady sex business, especially from the mainstream and holy (aka. hypocrite) institutions. The best way to overcome this problem is to pitch it boldly and hide nothing.
