define_hipster

Cool idea, but how do you account for variations on what certain brands consider a 33-length, for example?

Like for example, 32-waist Wrangler seems to be equivalent to 30-waist Gap. Only way I know this is because I tried on the jeans at the mall and found those to be the most comfortable on me.

The variation is strange and it's not just pants but also shoes sizes aren't consistent between brands either. I think the way Zappos solves this is they send you the shoes and you send them back if they don't fit well.

Curious, what is that price point you have in mind?

What if it wasn't sight unseen? What if someone could go with you and provide you a fashionable opinion? Would you let them take the lead?

Who's "they" that you refer to when you say "they don't tend to respect the blue rule"?

If you just founded the company, you probably shouldn't even think about things like accounting because at that stage only making product and selling product matter.