darbelo

My off-the-cuff assessment is that tiered pricing will probably give you the most bang. This usually works better if you do it based on actual data of what your users do, rather than random comments from HN, but my guess is that you'll probably be able to segment into Hobbyists vs Small Businesses vs Big Fish without too much problem.

Following up with a number out thin air, I would say that $9.99 is sounds like a good ballpark for the lowest tier. Businesses should be willing to pay a large multiple of that (Think 10x and up) for any solution that solves a real problem for them, as long as you make the segmentation clear and market accordingly.

OTOH, If you are really married to "unit" pricing you can kind of keep it by giving each tier a fixed number of monitors/reactions plus the option of purchasing extra monitors/reactions at a fixed unit price (different per plan), but you should really look at actual usage data to figure out whether it's worth it. In my experience, simple tiered pricing works better.

Also. Completely unrelated to pricing but it made me cringe when I saw it: If I hit the call to action on the landing page I get to a form with a lot of empty space around it and no indication of what follows. You should take advantage of that empty space to make clear what will happen to me if I fill out the form and hit the button. For bonus points you can point out some more benefits, or a testimonial that takes down a common objection to signing up, or whatever, but a simple bit of text saying "The next step will be like this" should make a measurable difference in conversions.

My email is in my profile if you want me to spout some more random unsolicited advice at you.

As ussual, patio11's "charge more" advice applies. You should bill at a rate proportionate to the value provided, not the effort required from you to deliver it. Your client knows what value they expect to get out of the training, but they most likely have no idea of how hard you have to work to deliver it to them (and even if they are inclined to guess, they will underestimate it). Listen to Patrick, use a ROI argument and negotiate on scope.

With that out of the way, I'm going to throw some caveats at you. The idea is not to discourage you, just to make sure you realize the effort that will go into preparing for those 40 hour of training you will deliver and price yourself accordingly.

As a first timer on professional training, be aware that 20+ people to train is a large number. You won't be able to achieve much personal interaction with each student, and you might find a great deal of variance in their backgrounds and skill levels at the start of the course. Be prepared for outliers, at both ends of the spectrum, they can chew through time that would be better spent on topics for the bulk of the class.

You will also find that large firms can be notoriously bad at gauging the needs of their teams, you could deliver exactly what is asked of you by the management without meeting the dev team's needs. Take a moment at the start to gauge the team's expectations, explicitly ask them what they want to get out of the training and try to work some of that into the lessons.

You will have to take some time to learn about the team you will be training: Are they distributed? Do they all work together? Are they already working with the thing you will train them on? Are they building line of business software? Are they being rented out to third partys? All of this will influence what the team and what management expect to get out of you, and therefore what you whould deliver. Be ready to manage expectations from both ends.

Does it sound like a lot of work yet? This is just the start.

TL;DR be prepared for pathology on your first engagement. Charge more.